Manage Ticket Releases
Releases allow you to schedule when tickets are shown and hidden in your storefront. This is helpful if you have a specific launch date or want to shut off sales automatically at a certain time before your event.
Releases also allow you limit the number of tickets sold across multiple ticket types by having each one draw from the same total inventory.
You can make reusable releases like “Presale” or "Early Bird" to bundle ticket types together so they have the same release schedule or just make one “General” release if all tickets should follow the same rules.
Create a release
After creating a ticket select the Releases tab and “Create a new release”. If you plan on having many releases, it's a good idea to name your release to be able to find it easily when applying it to other tickets (e.g. Presale Release, Early Bird Release, At-the-door Release, etc.).
Releases can be edited. Keep in mind that changes to a release will apply to all tickets linked to that release.
Tip: on an event’s main page click a ticket’s status to see an overview of its release.
Start selling on a specific date
Set a timeframe for tickets in a release to be available. Tickets linked to this release will go on sale at the start time and stop selling at the end time.
Start selling after a previous release sells out
If your ticket releases are based on quantities rather than timeframes you can schedule a release to go on sale as soon as a preceeding release sells out. For example, you can set a Presale release with 500 tickets available, then a General release that starts as soon as those 500 tickets have sold.
Show tickets before sales begin
This allows you to display a ticket’s info on your event page before it becomes available to purchase. The ticket will be labelled as ‘upcoming’ until it starts selling.
Bundle tickets together in the same release
Once a release is created it is available to be applied to any ticket in the same event. This allows you to create releases that control multiple tickets at the same time. All early bird tickets would use the same release group, for example, so you only have to define the release once.
Limit the number of tickets available in a release
If your ticket releases are based on quantities this allows multiple ticket types to draw from the same pool. For example, imagine an Early Bird release with Adult and Child tickets in it. When the total of Adult plus Child tickets sold reaches 100 the release will be considered sold out. It doesn't matter the exact mix of Adult vs Child tickets, just that the sum is 100.