What’s the difference between a Promo Code and a Redemption Link?
Promo Codes are generally used for offering discounts to widely available tickets.
Redemption Links are good for creating exclusive pages with specific allocations of private tickets that aren’t publically accessible. This could be for pre-sale campaigns or for special guests that need to get a specific quantity of private tickets sent to them by email.
At a glance
| Promo Code | Redemption Link | |
|---|---|---|
| Best for | discounts on tickets anyone can buy | private tickets for specific people |
| How it reaches the buyer | you share the code however you like | emailed as a private redemption link |
| Does the buyer type the code? | yes, at checkout | no, the link opens their page |
| Tickets it applies to | tickets already on sale | a set allocation of tickets, often hidden from the public |
| Typical use | a public sale or campaign | presales, comps, VIP allocations |